FAIRSIMPLELIFE
What matters most. The rhythm beneath the work. The life we live, and the values that guide it.
The Heart holds the quiet reasons beneath everything we do — the rhythm we’ve chosen, the values we return to, the way we care for animals, for each other, and for the small sacredness of everyday life.
It’s not perfect. But it’s honest. It’s slow. And it’s real.
Here, we share the essence of our life together — the stillness, the questions, the warmth of morning light, and the why behind every offering on this site.
Yeah... this is us.
We discovered the importance of embracing simplicity and finding fulfillment in the little things.
This mindset has enabled us to approach challenges with resilience and creativity. Whether it's adapting to new environments or finding innovative and outside-of-the-box solutions to problems, we thrive on embracing change and seeking out new growth opportunities.
In addition to our love for nature and simplicity, we are passionate about fostering genuine connections with all life forms--- to spread joy, love, peace, and abundance in ways we can!
We believe that each interaction we have is an opportunity to learn from one another and create a meaningful impact. While our unconventional background may not fit into traditional job descriptions, we are living and constantly making conscious choices aligned with our soul’s purpose.​Thank you for sharing in our journey. We hope you find inspiration through the life we have chosen to live!​
​
Gerard & PJ ​
Aligned in Action
A collection of offerings shaped by real life — by what we’ve walked through, risen from, and stayed true to. Each one is grounded in presence, clarity, and a genuine desire to serve with heart.
This space is a reflection of what we’ve lived, learned, and chosen — work shaped by presence, resilience, and a quiet commitment to what matters. Each offering here is born from real moments: from healing through uncertainty, from building slowly and intentionally, from listening deeply to what life asks of us.
We believe that meaningful work is not rushed — it’s felt. And what you find here isn’t just a list of services; it’s an invitation to pause, explore, and say yes to what truly resonates with your season of life. Whether you’re seeking clarity, creative alignment, or a deeper connection with your animal companion, this is a place to begin.
Our Services
1
FREE MINDS
Creative strategy, soulful marketing & intentional writing
This is where vision meets voice. We offers grounded approach to brand building, writing, and project management for founders, creatives, and changemakers who want to share their work with clarity and heart. From content strategy to messaging, from behind-the-scenes coordination to front-facing storytelling — we hold the big picture while honoring the soul of your work.
2
HEALING FROM WITHIN
Energy sessions & sacred space for deep remembering
Healing isn’t always loud or visible. Sometimes, it’s the quiet return to yourself — to breath, to stillness, to the knowing that’s always been there. We offer intuitive support through energy work, reflective dialogue, and sacred tools that gently reconnect you to your center.
This space honors your rhythms, your boundaries, and your readiness. Here, you’re not fixing yourself.
You’re remembering.
3
SOUL TAILS
Animal energy work & intuitive connection
Animals are more than companions — they’re soul family. They move through life with a quiet wisdom, often carrying emotions we can’t quite name. Through intuitive listening, energy work, and gentle communication, we help you understand what your animal may be expressing.
This work is for guardians who sense there’s more beneath the surface… who know their dog, cat, or rescue carries stories, too.
For brands with a heart, stories with a soul, and work that means something.
Free Minds
Story-led branding, creative direction, and soulful strategy with Gerard & PJ
This is for the ones who are building something heart-led — a brand, a vision, a movement — and need support in shaping it with clarity and care. Free Minds offers conscious brand storytelling, intuitive marketing strategy, and creative consulting that begins from within.
We go beyond logos and taglines. Here, your lived experience, your rhythm, and your truth are the foundation. Whether you’re launching something new or realigning something that no longer feels like you, we work with you to find the story that fits — and the structure to hold it.
What we do:
– Brand alignment & soul-rooted identity
– Story-driven content writing (web, social, email)
– Marketing strategy with heart
– Project-based consulting & creative direction
– Conscious business mentorship
Ideal for:
– Founders, visionaries, and creatives
– Soul-led entrepreneurs in transition
– Purpose-driven brands ready to be seen
– Those longing for clarity and coherence
"Words that Move with Meaning"
At Free Minds, we believe the right words don’t just communicate—they connect. As a writer and editor, I help shape narratives that feel true to the voice behind them. Whether it’s refining a founder’s story, crafting brand-aligned content, or editing work to bring clarity and depth, my focus is always on meaning, precision, and presence.
With over a decade of experience across storytelling, editorial writing, and narrative strategy, I’ve worked with institutions like the Asian Institute of Management, spotlighting changemakers and bold ideas. I’ve partnered with global brands in travel, retail, and sports—helping language align with vision. I’ve also brought campaigns to life through my work with Line Learning and Development Solutions, where voice and strategy came together through compelling copy.
At the heart of it all is authenticity. We don’t write to perform—we write to reveal. Through Free Minds, I help build stories that resonate, reflect who you are, and stay with the people who need to hear them most.
Warmly,
Gerard
Healing from Within
Healing sessions grounded in presence, truth, and gentle reconnection with PJ
This space isn’t about fixing — it’s about remembering. Healing from Within holds space for those navigating transitions, grief, inner shifts, or simply the desire to come back to themselves. The work here is intuitive, holistic, and grounded in lived experience — shared from the heart, not a manual.
Using tools like energy clearing, intuitive listening, card reflections, breath, and guided presence, I support you in reconnecting with your own rhythm and wisdom. This is complementary support — a soft place to land alongside your own inner work, healing practices, or professional care.
Each session is attuned to where you are. You won’t be given a formula. You’ll be met — as you are — with compassion and quiet strength.
“When I began last year, I was filled with doubt. I was halfway through my Master of Data Science degree, going through a lot emotionally, and questioning if I was on the right path. That's when I met PJ. It all started with an intuitive reading and evolved into soul mentorship. Through PJ's guidance, I realized that I had been blaming others for many things in my life instead of holding myself accountable.
PJ helped me navigate through a challenging period, teaching me that everything happens for a reason and that I am responsible for how I respond to situations. Before, I tended to focus on the negative aspects of life. However, I learned from PJ how to listen, evaluate situations, and respond thoughtfully rather than reactively.
I also discovered the importance of not confining myself to a fixed identity because I am continually evolving. Whatever decisions I make at a given time are what I believe to be the best for me, and there's no shame in outgrowing old ways. I am grateful for where I am now and committed to ongoing growth and self-improvement, taking each step forward at a time. "
Cheng Yu
Healing from Within has been a sacred return to my truest self. It's a quiet unraveling of old patterns, guided by presence, intuition, and deep remembering. It’s not a method I studied, but a lived path I walk every day — holding space for others as I continue to soften, listen, and heal alongside them.
“I am incredibly grateful for the support and guidance PJ provided me during a challenging period in my life. Her intuitive readings were spot-on and really helped me see things clearly. PJ's generosity and nurturing nature created a safe space where I felt heard and understood. I'm so thankful for her practical insights that helped me navigate my path with newfound strength and clarity. She was always there to check up on me and supported me all throughout my journey!”
Karina Dayrit
Soul Tails
Listening to the Heartbeats Beyond Words with PJ
A gentle space we created to honor the unseen bond between humans and animals — one built on trust, love, and soul connection. Through quiet observation and intuitive energy work, we help tune into what your pet may be feeling, needing, or expressing — whether they are still with you or have already crossed over. Rooted in presence and respect, each session becomes a shared moment of listening, remembering, and deepening the connection between you and the beings who walk this journey with you.
“Soul Tails: A Love Beyond Words”
There’s a kind of joy that arises when a soul chooses to walk beside you in the form of a pet. A gaze that meets you in stillness. A paw placed softly on your lap as your breath catches. The quiet presence of a being who stays, simply to be near as your energy shifts.
Animals offer a love that is steady, intuitive, and rooted in presence. They live in the now, feel deeply, and sense what words cannot capture. They hold space in ways that guide us home to ourselves.
Soul Tails began as a way to connect with animals through energy—but became a path of remembering. A way of meeting them where they already are: in stillness, in subtlety, in truth.
Astro, my golden retriever, opened this path for me. He arrived during a time of heaviness and stood beside me with quiet grace. Through him, I experienced love in its purest form—healing through shared breath and quiet companionship.
Now, with every animal and guardian I meet, I feel that same sacred invitation: to listen deeply, soften fully, and remember that healing can be quiet, soulful, and full of grace. Just like them.
Love,
PJ
The Storyteller & Space Holder
Gerard
Gerard is a writer, editor, and quiet observer of the world’s deeper rhythms. His work lives at the intersection of precision and presence—where words are shaped not just to inform, but to hold meaning. With over a decade of experience in storytelling, brand voice, and editorial writing, he helps others find the language that feels both clear and true.
Rooted in the quiet landscapes of La Union, Gerard lives near the sea, the mountains, and the fields—spaces that mirror his way of being. A surfer at heart, he draws wisdom from the ocean: patience, fluidity, and the courage to move when the moment calls.
He listens closely—to stories, to silences, to what’s unspoken. His writing does not seek to impress; it seeks to connect. Whether supporting a founder’s unfolding truth or refining a message until it lands with ease, Gerard brings clarity, calm, and quiet strength to every project.
He is the Sword that cuts through the noise, the Sage who sees without needing to be seen. Through Free Minds, he offers words that move—gently, intentionally, and always from within.
With You, Beside You
PJ
PJ is a seeker, a storyteller, and a space holder. Her work flows through many forms—energy healing, brand storytelling, intuitive writing, animal care, and soul remembering—all anchored in presence and love.
She doesn’t follow a fixed path. Her lifework has been shaped by rhythm, intuition, and the courage to live authentically. Trained in Reiki and guided by both spiritual and strategic insight, PJ holds space for others to come home to themselves—whether through Healing from Within, Soul Tails, or collaborative offerings with kindred souls.
Living by the sea in La Union, she shares her days with golden retrievers, rescue cats, bamboo groves, and the quiet companionship of the wind. Each project she holds is a reflection of that life: expansive, intentional, and deeply felt.
Rather than titles, PJ embraces essence. She is the Paladin who stands for truth, the Mage who channels unseen healing, the Rogue who carves her own way, and the Bard who writes to connect. Her work invites others to do the same—to live widely, speak clearly, and root their voice in who they truly are.
